Consider your customers' viewpoint . . .

A Hospital Scenario

Picture yourself lying in a hospital room awaiting major heart surgery the next day, when the housekeeper comes in to empty the trash. You ask nervously, “Could you tell my nurse to come in so I could ask her some questions about preparation for my surgery?” The worker looks at you blankly and says sheepishly,

“No speak English.”

How infuriating! What an impression you have of the hospital.

Fortunately, most organizations are aware that anyone that comes into contact with its customers or co-workers needs to project the image that the organization is seeking to put forth.

A Corporate Scenario

The corporate world is becoming increasingly focused on the idea that a positive corporate culture leads to increased productivity, improved customer service, reduced turnover, and ultimately higher revenues. “Corporate Culture” is complex even in environments where one language is spoken. Imagine the challenges when bilinguals and employees from various cultures are added to the mix. ESL Educational Services can help with both cultural training and English language skills.